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20 Ways To Build Your Instagram Following
Instagram is one of the most important platforms when it comes to branding and reaching a wide audience. It has over 1 billion active users and is considered a ‘trendy’ and youthful platform for by the majority of marketers.
Instagram’s power lies in the fact that it is an image-based platform. This gives it a great return on investment and means that you don’t need to write reams to be successful.
It also makes it perfect for getting an emotional response from your audience. And ultimately, emotions are what sell products.
The problem is that a lot of businesses just don’t understand Instagram. They are still somehow too set in the old way of doing things and don’t know how to leverage the unique advantages of Instagram to their advantage.
Below are 20 ways you can build your Instagram following
Post 3 Times A Day
This is the perfect sweet spot, posting more than this can inundate your audience. Posting less frequently might mean that people don’t encounter your content.
Have A Consistent Brand
Across all of your channels on social media, use the same account name, the same logo etc
Use Lots of Hashtags
Instagram lets you use up to 30 hashtags… and you should use them all! If you could enter the lottery 30 times for free, why would you only enter once? Each attempt is a free chance to gain more followers.
Find The Sweet Spot
Avoid overly popular hashtags, or overly sparse ones. Aim for hashtags that have around 30,000 posts to stand out while still reaching a wide audience.
Use A Variety
That said, the best plan is to use a wide variety of hashtags. A less popular hashtag might allow your content to stay at the ‘top’ for much longer. A more popular one has potential to reach a massive audience and go ‘gangbusters’.
Portrait images stay on the page longer when scrolling vertically, and so they tend to enjoy better engagement.
Use A Set Style
Having a single style throughout all your posts helps to give you a stronger branding and means that viewers can easily identify whether your page is right for them. Many brands use the same filter in every post!
Stories are a useful way to post content that doesn’t match your branding – and to give an insight into your daily life.
How Much To Charge
Got a huge following? If you’re wondering how much to charge for sponsored posts, the going rate is $1,000 for every 100,000 subscribers.
Post at 10am-3pm on Weekdays
Research shows that this is the optimal time to post to get the most likes and shares.
Or 6pm GMT
If you’re posting for a global audience though, then post at 6pm GMT. This will ensure the maximum number of the most engaged audiences are awake and active.
Use Stock Photos
Not sure how to make a successful Instagram account without taking photos? Use royalty free photos from a stock site.
Video actually has higher engagement than photos!
Place a Link in your Bio
Shorten it with bit.ly or a similar tool. This is useful for getting more people to your website or sales page from your Instagram.
Choose a Good Profile Picture
This should demonstrate the kind of content you will be posting on your main page.
Remember, Instagram is a ‘social’ platform. Respond to comments, like other pictures, and follow people.
Make a Business Account
This will create new opportunities for marketing and provide an easy way for people to contact you
This creates more authority and adds even more unique tools and features.
Instagram Live lets your audience get to know you better, helping to build more trust and hopefully sales.
Find your Value Proposition
Think about what you’re selling and what people will be moved by.
You can get Instagram Marketing Secrets ebook by clicking the image