This is the world’s easiest email marketing platform, which is helping 350,000+ small businesses, marketers and brands get better results. GetResponse has an amazing easy drag ‘n drop Email Editor with hundreds of beautiful newsletter templates to choose from. You can also customize your newsletter with beautiful photos from the iStock library.
With Getresponse you can
- view and analyze statistics related to your email marketing campaigns – open rate, click through, forwards etc.
- Create newsletters which can be sent to the subscribers on your mailing list.
- Import and host a mailing list and capture data onto it.
- Automate your emails to subscribers via use of “autoresponders”
- It now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
Key features of the Getresponse Plan include:
- Autoresponder functionally
- Responsive email designs
- The ability to import, grow and host an email database
- A wide range of templates
Social sharing tools
- Split testing
Comprehensive segmentation options
- RSS / blog to-email functionally
- In-depth reporting
Getresponse has three main types of pricing plan – “Email”, “Pro”, and “Max” – and within each of these, several additional types of plan to choose from (all based on list size).
– Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’).
– 1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’).
– 2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’).
– 5,001 to 10,000 subscribers: $65 (‘Email’) / $75 (‘Pro’) / $165 (‘Max’).
– 10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’).
– 25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’).
– 50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’).
If you pay upfront for 12 or 24 month of service, there will be significant discounts available for you. These are considerably more generous than most competing platforms.
Users whose lists are an excess of 100,000 email addresses, get an “Enterprise” plan additionally for them. The exact pricing depends on certain requirements which, if you are interested in the “Enterprise” plan, you have to contact Getresponse to schedule a demo, outline your needs and discuss pricing.
Key Getresponse Features
Getresponse’s feature]s are arguably one of the best overall out there.
It’s recently been expanding the feature set to the point Getresponses features have become an all-in-one, which provides all the key features you would expect from an email marketing platform
- List hosting
- Analytics etc.
Compared to it’s competitors Getreponse has the lowest prices.
For example, if you have a mailing list containing between 9,000 and 10,000 that you wish to send an unlimited number of emails per month to, you will discover that hosting it with Getresponse costs $65 per month.
– $4 per month is cheaper than with Aweber
– $10 per month is cheaper that Mailchimp and $5 per month cheaper than constant contact.
Hence, Getresponse is pretty competitive in the pricing department.
Getresponse’s autoresponder offers one of the most comprehensive features available. A key selling point is its Its functionality.
Autoresponders are e-newsletters that are sent to your subscribers at intervals defined by you – after somebody signs up to your mailing list. This can easily be set up immediately. They will receive a welcome message at first from your business; and then they could receive an offer for some of your products or services after a few days or a week. And then they could receive encouragement to follow your social media handles after a couple of weeks.
You can send action-based or time-based messages; action-based messages can be triggered by user actions or information, and time-based options include cycles such
-subscriptions to particular lists
-changes in contact preference
-changes in user data
-completed transactions and goals
Marketing Automation – this is a new version of Getresponse’s new autoresponder functionality.
This functionality allows you to create a user journey that can be customized to the nth degree, and it goes way beyond what’s traditionally been an offer from autoresponders.
The more advanced marketing automation features are only available on the more expensive plans – the “Pro” plan and up.
Testing functionality, is another feature that stands out there.
Getresponse offers very comprehensive analytics and reporting options. You get all the basics and in addition, you get some features that are worthy of mention. And they are:
-“email ROI”: by adding some tracking code to your post-sales page on your site, you can find out how effectively your email campaigns are driving sales, and work out your return on investment in email marketing.
-“one-click segmentation”: this option identifies people who did not engage with an e-newsletter you sent and put them in a segment of subscribers you can then email again with a different version of the e-newsletter.
-Per-user information – you can click on one of your subscribers and see where they signed up from, where they are located and which emails they’ve opened in the past.
-“Metrics over time”: you can find out exactly when most of your subscribers take action on your emails, and time your future mails based on this information.
Getresponse Responsive Email Designs
Getresponse offers responsive email templates which are better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a ‘mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone.
You can ‘flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode.
Getresponse’s responsive email design functionality, automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimized for the device in question.
Getresponse’s Landing page creator
Getresponse has a landing page creator that is mobile friendly.
An online advertising campaign that makes use of landing pages will generate more leads, rather than simply directing people to a (cluttered!) website, they point users to attractive ‘squeeze pages’ containing clear information and a clean, well-designed data capture form.
Aweber requires you to make use of a third party landing page creating tool like Unbounce or Instapage; Mailchimp introduced some landing page functionality but it is not as sophisticated as what Getresponse offers.
Additionally, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan. The system shows a sample of your users different versions of your landing page, calculates conversion rates, and shows the best performing landing page
Getresponse has the ability to host webinars on the platform.
Their pricing is equally competitive when compared to established webinar solutions.
While Gotowebinar, charges $199 per month to host webinars with up to 500 attendees, Getresponse charges $165 as lng as your list size is under 25,000.
These webinars can be used for lead generation. Having your email database and webinar tool in one is a great idea.
Particular mention are the following webinar features available on Getresponse webinar :
-One-click record of your webinars
-Free online storage for playback files
-Webinar attendees don’t need to install any software to attend the webinars
The Getresponse “Pro” plan allows you to host a webinar with up to 100 participants; the “Max” plan’s cap is 500.
The CRM is integrated with all of Getresponse’s email marketing functionality. You can add users to a CRM based on their activity or trigger autoresponders based on the addition of a new contact to a pipeline stage.
You can add a contact to a particular stage on a sales pipeline based on the page of your site that they completed a form on;
-You could send them an automated email tailored to that stage a couple of days later;
-and based on the action they took with regard to that email (clicking on a certain link etc) you could automatically move them onto another stage and automatically invite them to a webinar.
Getresponse gives you the deliverability rate of each message on your email analytics
GetResponse is ideal for Small and Large businesses, marketers and brands
- Publish designer-quality landing pages in seconds
- No contracts.
- No obligations.
- You can cancel anytime
- Has 500+ professionally designed email templates
Cons of using Getresponse
- The CRM functionality needs needs improvements to be improved
- The drag and drop interface for designing email needs improvement.
- Data capture forms are not responsive
- You can’t control when and where they are displayed on your site.
- You can only use ‘web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those provided by competing products.
- Free trial limits the number of subscribers you can send messages to.
- Pricing structure is confusing
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